Scopee is an app designed for the Adobe x Amazon UI/UX student
design competition with the goal to introduce design to younger
audiences (student 10 - 18 years old). Designed for tablet, Scopee
creates an acessible platform for young designers to explore and
interact with the world of design. I was in charge of designing the
branding system and the illustrations used within the app.
Project Goals
A memorable brand
Scopee's brand identity needs to stand out from the wide array
of design-oriented apps on the market, as well as appeal to a
younger demographics.
Playful typography
The typography system needs to evoke playfulness and create a
friendly but encouraging experience.
Colorful illustrations
The brand system needs to be supported by a colorful system of
illustrations that complement the style and appeal to
youthfulness and the appeal of design.
The journey
The process
'Scopee' is a word play on the word 'scope', playing on how in the
world of design is diverse with different fields and areas of
interests. And Scopee is a guide to help users nail down what they
are interested doing in the design world.
With this idea, the main logo mark features a star-shape in the
'o', symbolising the 'scope' of design. This is complemented by a
colorful palete that is energetic and youthful.
The illustration system also follow the same spirit. And borrowing
from tools and props familar to designers, these illustration
create a dynamic and imaginative landscape that invite play and
learn.
The illustration system can also adapt to many different settings.
The following illustrations all illustrate a specific field of
design. Can you guess which is which?
Here you can see the design system in action. The app is
prototyped in Adobe XD as required by the competiiton. I
contributed to the wireframing process and some of the UI Design.
The Conclusion
From concept to prototype, this project was completed within the
remarkable timeframe of just one week. Despite the fast-paced nature
of the endeavor, I gained invaluable knowledge and skills throughout
the process. Collaborating with a close-knit team was both enjoyable
and rewarding, adding to the overall fun experience of working on
this project.