![Shleep Kit Front-view](img/projects/shleep/shleep01_1920.png)
The sto ryof Shleep Kit
07 / 15
The Challenges
The challenge of this project was to conceptualize a product that rekindles the enchantment of sleep in modern life. Emphasizing the connection between the magic of dreams and sleep-enhancing aids, the key concept focused on creating organic products suitable for daily use. As a result, Shleep was developed—a solution aimed at assisting sleep-deprived individuals in achieving a restful night's sleep. Through an online subscription service, Shleep delivers a monthly Shleep Kit containing organic and natural ingredients, with the option for refills-on-request, ensuring a consistent supply of sleep aids.
Project Goals
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A magical experience
The playful and mystical experience of a classical story-book should be recreated and modernize
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Soothing to the eyes
The core brand must create a sense of peacefulness to the audience.
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Organic ingredients
This project must highlight the natural ingredients from each product as a important selling-point.
The journey
Low-level System
The logo mark focused on the typography (featuring a hard, quirky serif) and a symbol eye-lash-like mark that represent sleep, tea-drops and the half-crescent moon
The color thus follow suit, showcasing a wide range of hues (lavender,teal,mustard, and pearl white) that pop but remains soothing to the eyes.
The main illustration also feature the brand's mascot sleeping, and a whole range of organic plants and herbs, suggesting a mystical amd magical experience.
![Shleep Logo and color system](img/projects/shleep/shleep_logo_1920.png)
![Shleep typography system](img/projects/shleep/shleep_typography_1920.png)
![Shleep key illustration](img/projects/shleep/shleep_illustrationA_1920.png)
![Shleep supporting illustration](img/projects/shleep/shleep_illustrationB_1920.png)
![Shleep Kit front and back view](img/projects/shleep/shleep02_1920.png)
The packaging for the kit is envisoned to be a kind of magical story-book, and open like a book. As such, the copy is crafted to look like text from a classic book, with a adventure-book voice and set a magical tone. The product boxes are inspired from illuminated manualscript with boxed-in flourishes and decorations. Working together, they form a cohesive system that suggest discovery and exploration of the packaging.
![Shleep packaging opening](img/projects/shleep/shleep03_1920.png)
![Shleep content close-up](img/projects/shleep/shleep04_1920.png)
![Shleep Kit opened overview](img/projects/shleep/shleep04_1_1920.png)
![Shleep product box close-up](img/projects/shleep/shleep06_1080.png)
![Shleep product boxes flying](img/projects/shleep/shleep07_1080.png)
![Shleep products in grid](img/projects/shleep/shleep08_1080.png)
![Shleep product details](img/projects/shleep/shleep10_1080.png)
![Shleep product boxes stacked](img/projects/shleep/shleep09_1920.png)
Individual Product box
Each product feature a key illustration that highlight the ingredient, which is also echoed by a simplified line-art when the box is opened.
The name of the product is stylized: "The Salt of Lavender" for Lavender bath-bomb or "Cottoned peace" for cotton earplugs.
The typography and composition is minimal and simple to not only clarify the content but also create contrast against the other packaging system.
![Shleep Silk Sleeping Mask](img/projects/shleep/shleep11_1920.png)
![Shleep Cotton Wax Earplug](img/projects/shleep/shleep13_1920.png)
![Shleep Lavender Epsom Salt](img/projects/shleep/shleep12_1920.png)
![Shleep tea boxes](img/projects/shleep/shleep19_1920.png)
![Shleep Passionflower Tea box and tea packages](img/projects/shleep/shleep15_1920.png)
![Shleep Valarien Root Tea box emptied](img/projects/shleep/shleep16_1920.png)
![Shleep Kit all components](img/projects/shleep/shleep17_1920.png)
The Conclusion
The final result is a cohesive system that effectively conveys the enchanting experience of sleep and presents the product within a captivating narrative. This narrative successfully captivates the audience and invites them on a sleepful adventure, framing the product as an enticing journey towards rest and rejuvenation.
Next project:
08 / 15
Find Found Founded
![Find Found Founded Map Closeup](img/projects/find/find4_1920.png)
Shleep Kit